Forces of Nature
High Jewellery Campaign
Role: Creative Lead

Shaping the visual direction and rollout across luxury touchpoints. Executed across stills, motion and OOH.





Enchanted Lotus
Evergreen & Craftsmanship
Role: Creative Lead

Celebrating the artistry and precision behind the De Beers Jewellers Enchanted Lotus collection inviting audiences into the atelier.









Midnight Renewal 
Beauty Campaign
Role: Graphic Design, Art Direction, Editing

Design and visual roll-out for Omorvicza


Alchemist of Light
High Jewellery Campaign
Role: Graphic Design, Art Direction

Graphic design and roll-out for De Beers Alchemist of Light






High Summer
Evergreen Content
Role: Creative Lead

Summer evergreen content for De Beers





Lupita Nyong'o
Editorial Content
Role: Creative Lead

Editorial piece featuring Lupita Nyong'o for A Diamond Is Forever





COMING SOON
Omorovicza 20th Birthday
Role: Graphic Design, Art Direction, Animation








Perspectives on Love
Bridal Lookbook
Role: Graphic Design

De Beers Bridal 2023 Lookbook



Forever
Social Campaign
Role: Art Direction

A multi-platform campaign focused on redefining the meaning of diamonds for a new generation.







The Source, The Science, The Skin
Social Series
Role: Graphic Design, Motion Graphics

Graphic and motion design for social series “The Source, The Scence, The Skin” for Omorovicza.





Arloe
Branding & Design
Role: Graphic Design, Art Direction

Brand guidelines and visual identity for eco-conscious luxury swimwear brand Arloe.







Shadows
Editorial
Role: Art Direction

Editorial piece by Paul Scala for A Diamond Is Forever







Acid Milk
Beauty Campaign
Role: Graphic Design, Art Direction

Design and visual roll-out for Omorvicza Acid Milk launch










Enchanted Lotus
Festive Jewellery Campaign
Role: Art Direction

Supported with the creative direction and rollout for De Beers Jewellers’ 2024 festive campaign







De Beers Brand Bible
Re-brand, Design 
Role: Graphic Design, Art Direction

Building design systems for De Beers 2021 brand bible.





helloejbstudio@gmail.com